Juan J. Ramirez

Designer of Hard Things

I'm a technical product designer operating at the intersection of AI and Entertainment Technology.

I'm currently a product design architect at Netflix where I drive AI productization in Ads; shaping AI adoption and envisioning AI native platform capabilities, in particular Ads Platform Intelligence and Synthetic Ad Creative Generation.

I've spent the last decade designing complex developer and release-engineering tools at Meta, GitLab, and AWS, experiences that have given me the technical fluency to architect modern applied generative AI solutions.

I have used that experience and knowledge to become a lead creative researcher in areas like Synthetic Ads generation; and the lead designer for all the foundational AI solutions at Netflix Ads.

Having navigated both Big Tech complexity and startup agility, I've learned to ship fast, measure everything, and iterate relentlessly.

My superpower lies in blending systems thinking and technical depth with detailed oriented design craft. My principle of operation is to envision technical products that deliver value in elegant form factors.

Experience

16+ years

Product Design Lead, Ads AI

2022 — Present
Netflix

Product Designer, Release Engineering

2020 — 2022
Meta

Sr. Product Designer, Testing & Runner

2019 — 2020
GitLab

Sr. UX Designer, AWS CodeSuite

2017 — 2019
AWS

Education

Grad Level

Master's in Entertainment Technology & HCI

2013 — 2015

Carnegie Mellon University

Bachelor's in Business Administration

2008 — 2012

Colegio de Estudios Superiores de Administración

How I Work

Systems Thinking

My design philosophy is grounded in systems thinking. My approach is to break down complex problems into composable parts, dissect the problem into a systemic understanding, building intuition through experimentation, and executing with technical confidence.

People I work with often describe me as a strong technical partner that can envision sophisticated and tasteful design solutions to hard problems.

Rather than explain it, here it is. The terminal below is real. Type $help.

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Shipped Work

Tactical and Strategic

Netflix Ads Agent @ Netflix

Creative Fusion (Synthetic Ads) @ Netflix

AI Prototyping Design Agent (VibeHawkins) @ Netflix

Ad Server and Management Platform (1st Designer) @ Netflix

Device Certification Management Improvements @ Netflix

Studio Orchestrator V1 @ Netflix

Phabricator Improved Release Train UX @ Meta

Unified CI/CD Observability Platform @ Meta

Testing Env. Companion @ GitLab

Runner Onboarding and Configuration @ GitLab

CodePipeline State Visualization System @ AWS

CodeBuild Build Journey Inspection @ AWS

...and hundreds of other products and features.

Trying to Get in Touch?

Email

Interested in my work and want to reach out? Shoot me a message. I'm always open to discuss ideas and professional opportunities. I'll get back to if I find your message relevant or interesting. 🙏